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The
Brandscapes
advantage
| Unlike
the templatized
research mechanisms
used by most
research houses,
our solutions
are crafted
solely based
on your brand's
needs. Our senior
consultants
will first understand
your brand and
then design
a special research
protocol. All
in all, a mechanism
that's unique
and hence, much
more effective. |
Our
approach
- Provide
every brand
a unique,
customised
research
solution.
- Understand
the exact
nature of
the business
and the
requirement
before coming
up with
a research
strategy.
- Translate
research
data into
Winning
Insights
with strategic
advice for
future action.
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Services
we
offer
- Mobile
consumer
panels
- Computer
Aided Mobile
Interviews
(CAMI),
Computer
Aided Personal
Interviews
(CAPI),
Computer
Aided Telephone
Interviews
(CATI) and
Face to
Face interviews
- Mobile
phone rich
data collection
innovations
- Online
panel
- Web buzz
tracking
tools &
analysis
with multilingual
capabilities
- Global
research
- multi-country
studies
- Ethnography
studies
- Observation
studies
- Mystery
Shoppers
studies
- Qualitative
research
- focused
group discussions,
online chat
discussions,
depth interviews,
etc
- Quantitative
research
- standard
protocols
using CAPI,
CAWI and
CATI methods
as well
as Personal
interviews.
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Types
of
research
- Usage
& Attitude
Studies
- Advertising
Pretests
- Concept
Tests
- Market
Construction
Studies
- Consumer
Segmentation
Studies
- Brand
Image Tracking
- Customer
Satisfaction
Tracking
- Conjoint
Studies
- Price
Sensitivity
Studies
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Tools
we
use
- Mobile
Survey Panel:
Panel of
consumers
who can
be reached
via the
mobile phone.
Provides
access to
over 200,000
panelists
in India
and Asian
geographies.
- BrandSense
research
methodology
that uses
6 Senses
PrincipleTM
- understanding
holistic
perspective
of brands
via the
six senses
of sight,
sound, touch,
smell, taste
and intuition
- Quanvert
- SPSS
- MS Excel
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