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At Brandscapes Worldwide, we specialize in deciphering markets with cutting-edge tools and help translate information into action. Trust us to demystify your marketing scenario and highlight real challenges and hidden opportunities for your brand with in-depth, focused customized consumer research solutions.
The Brandscapes advantage
Unlike the templatized research mechanisms used by most research houses, our solutions are crafted solely based on your brand's needs. Our senior consultants will first understand your brand and then design a special research protocol. All in all, a mechanism that's unique and hence, much more effective.
Our approach
  • Provide every brand a unique, customised research solution.
  • Understand the exact nature of the business and the requirement before coming up with a research strategy.
  • Translate research data into Winning Insights with strategic advice for future action.
Services we offer
  • Mobile consumer panels
  • Computer Aided Mobile Interviews (CAMI), Computer Aided Personal Interviews (CAPI), Computer Aided Telephone Interviews (CATI) and Face to Face interviews
  • Mobile phone rich data collection innovations
  • Online panel
  • Web buzz tracking tools & analysis with multilingual capabilities
  • Global research - multi-country studies
  • Ethnography studies
  • Observation studies
  • Mystery Shoppers studies
  • Qualitative research - focused group discussions, online chat discussions, depth interviews, etc
  • Quantitative research - standard protocols using CAPI, CAWI and CATI methods as well as Personal interviews.
Types of research
  • Usage & Attitude Studies
  • Advertising Pretests
  • Concept Tests
  • Market Construction Studies
  • Consumer Segmentation Studies
  • Brand Image Tracking
  • Customer Satisfaction Tracking
  • Conjoint Studies
  • Price Sensitivity Studies
Tools we use
  • Mobile Survey Panel: Panel of consumers who can be reached via the mobile phone. Provides access to over 200,000 panelists in India and Asian geographies.
  • BrandSense research methodology that uses 6 Senses PrincipleTM - understanding holistic perspective of brands via the six senses of sight, sound, touch, smell, taste and intuition
  • Quanvert
  • SPSS
  • MS Excel

 

 
 
 
 
 
 
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