|
The
Brandscapes
advantage
| Our
data mining
consultants
and analysts
have years of
expertise in
using and interpreting
marketing data,
as practitioners
as well as end
users. We have
developed analytical
models that
excel in holistic
analysis of
different marketing
data sources
to synthesize
key insights
to sharpen your
marketing strategies. |
Our
approach
- Data
Warehousing:
All your
market research,
retail &
sales data
is first
pooled together
in a central
warehouse.
Then, front
end data
query tools
are applied
to keep
the data
ready for
analysis.
This step
enhances
the speed
of analysis.
- Analysis
Plan: Based
on marketing
opportunities
and challenges,
we craft
the most
appropriate
analysis
plan that
can lead
to meaningful
insights.
- Holistic
Analysis:
Data
extracted
is then
analyzed
at different
levels to
yield insights
that address
your marketing
opportunity
or challenge.
- Strategy
Recommendation:
We then
weave the
"story"
that turns
these winning
insights
into action
steps.
|
Services
we
offer
- Category
Opportunity
Mapping:
Analysis
of multiple
primary
and secondary
data sources
to help
categorize
countries
or markets
into different
strategic
buckets
for long
term planning.
- SWOT
Analysis:
Review of
your company's
and brand's
SWOT vis-à-vis
competition
- Data
Benchmarking:
Comparison
of country/
segment
level data
with best-in-class
performing
countries/
segments
to identify
actionable
areas where
change could
yield results.
- Driver
Analysis:
Identify
variables
that are
responsible
to deliver
growth in
different
market scenarios
- Competition
Assessment:
Understand
which variables
are leading
to the success
of a competitor
and to identify
the competitor's
Achilles
Heel.
- Problem
spotting:
Holistic
analysis
for underperforming
brands that
zooms into
the specific
areas of
vulnerability
such as
pack sizes,
consumer
groups,
communication
platforms,
pricing
or distribution
and so on.
- Shopper
Insights:
Identify
strategic
and tactical
areas to
influence
brand choice
decisions
at the point
of purchase.
|
Data
sources
analyzed
- Usage
& Attitudes
research
- Retail
Audits
- Retail
Point of
Sales (POS)
data bases
- Media
measurement
data bases
(Readership
Surveys,
TRP reports,
etc.)
- Brand
Tracks
- Advertising
Tracks
- Customer
Satisfaction
Tracks
- Qualitative
brand and
category
reports
- Web analytic
reports
- Loyalty
program
data bases
- Customer
transaction
data bases
|
Tools
we
use
- Business
Planning
Tool (BPT)
- Touch
Point Tracker
(TPT)
- PITA
Analysis
- SPSS
- SAS
- R
- Quanvert
- MS Excel
- Xcelsius
|
|
