|
The
Brandscapes
advantage
| Brandscape
Worldwide domain
experts leverage
Winning
Insights™in
the shopper
& retail space
to power strategies
in this sector
for Retailers,
Mall Managers
and Brand Marketers.
Brandscapes
has also developed
specialized
tools for this
sector. |
Services
we
offer
- Dashboards/
KPI Monitoring:
- Mall
Benchmarking
Scorecard
- Retailer
KPI
Measurement
Scorecard
- Mallocate™
- ShortRank™
: Potential
Assessment
and
Ranking
of possible
locations
for
a mall
- Enumerate™
: Assessment
of Household
Structure
and
Profile
in Catchment
Area
- TenantOpt™
: Inputs
for
Tenant
mix
optimisation
based
on an
understanding
of shopper
profile
and
behaviour
in the
catchment
area
- ShopperScapes™:
Periodic
newsletter
on the latest
developments
in the shopper
and retail
sectors.
- POS
Data Analytics:
Through
advanced
analytic
applications,
extract
larger value
out of POS
databases
to help
in Strategic
Shopper
and Retail
Management
decisions
in areas
like pricing,
trade promotion,
SKU optimisation,
shelf space
allocation,
cross promotion
and so on.
- Market
Research:
- Shopper
motivation
and
behavior
studies
- Mystery
shopper
studies
- Customer
satisfaction
measurement
- Loyalty
measurement
|
Tools
we
use
|
