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The Brandscapes advantage
Brandscape Worldwide domain experts leverage Winning Insights™in the shopper & retail space to power strategies in this sector for Retailers, Mall Managers and Brand Marketers. Our domain knowledge is backed by our expertise across practices - Global MR, Insight Mining, Marketing Science and Marketing Dashboards, to give you relevant, practical solutions.
Our Approach

We start with a holistic understanding of the issue(s) at hand and a detailed immersion for our Consultants into the retail context, stores, shoppers, products, etc.

Our philosophy is to build on existing knowledge and information systems to improve and enhance your insights. We are data agnostic in our approach and will synthesize insights from across data sources, including primary research done by us.

Our solutions straddle different aspects of our practices but are pulled together by our domain experts to come up with winning solutions.

Services we offer
  • Dashboards/ KPI Monitoring:
    • KPI Monitoring
    • Integrated Dashboards mapping consumer data with operational data
  • Shoplocate/Mallocate™
    • Potential Assessment and Ranking of possible locations for a mall/store
    • Assessment of Household Structure and Profile in Catchment Area
    • Inputs for Tenant mix optimisation based on an understanding of shopper profile and behaviour in the catchment area
  • Shopper Analytics:
    • Quantification of Channel opportunities and their activation
    • Shopper Segmentation, Opportunity Assessment and specific improvement feedback
    • Loyalty Analysis
  • Store Analytics:
    • Sales Profile Analysis and Store Classification
    • Identifying markers of success
    • Footfall and Conversion measurement
    • Customer Satisfaction
    • RSP effectiveness monitoring for performance measurement and training inputs
  • POS Analytics: Through advanced analytic applications, extract larger value out of POS databases to help in Strategic Shopper and Retail Management decisions in areas like pricing, trade promotion, SKU optimisation, shelf space allocation, cross promotion and so on.
  • Market Research:
    • Shopper motivation and behavior studies
    • Shopper tracking studies
    • Mall/Store positioning research
    • Tenant feedback
    • Mystery Shopper studies
    • Accompanied shopping and observations
    • Footfall measurement
    • Customer Satisfaction measurement
    • Loyalty measurement
    • Secondary Research from existing data sources
Tools we use
  • SPSS
  • SAS
  • Xcelcius
  • Alterian
  • Quanvert
  • MS Excel


A Chain of Supermarkets
Global FMCG major
A Mall Management Company
A Global Food & Beverages Major
A National Mobile Phone Retailer
A Mall Developer


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